About Us

We’ve always had a dog but I became obsessed with Great Danes about 11 years ago.  It was 2003 when I purchased my first pedigree Great Dane and began showing.  In 2004 Paul, my husband, set up the successful internet based company Office Reality Ltd.  Having the business gave me the flexibility to have another Great Dane.  I then began showing my dogs in earnest.  Twelve years later I am the proud owner of Champions across three generations.

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In June 2014 I had a third litter by my Champion Dog Tenaya Comanche War Lord out of my New Zealand import bitch, Lapsewood Star Attraction of Tenaya. They produced 7 healthy puppies who were reared on Barking Heads “little big foot” puppy food. We then had 4 generations of Great Danes living with us at Ringdown House! Sadly I lost my beautiful Daisy aka Ch Toscade Action Replay of Tenaya in April 2015 at the grand old age of 11 years.

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An integral part of rearing and showing this giant breed is what you feed them on.  I dabbled with the raw diet and various dry foods and sometimes a mixture of the two.  As the number of Great Danes grew to seven I was always looking for quality dog food at a sensible price.

The cheaper dog foods didn’t contain quality ingredients.  The more expensive dog foods with the quality ingredients were too expensive to feed to the number of great Danes that I had.  I wanted a Super Premium dry dog food at an affordable price.

Buying in quantity was the key and I found a salmon and potato super premium food I could buy by the pallet.  Within a short time friends and acquaintances were asking to buy the same food from me for their dogs.  The salmon and potato was particularly palatable and sensitive on their stomachs. It also gave the dogs a fantastic shine on their coats and kept good weight on them.  My males rarely dropped weight even when a bitch was in season and I have never had a fussy eater! Some people went as far as saying this food helped skin and digestive problems with their dogs too.

My dogs are very important to me and are first and foremost my pets.  I think diet has a lot to do with some health and behavioural problems.  Therefore it is important to feed natural and wholesome ingredients. For the show ring you want condition and good coats together with good temperaments and behaviour.  The same applies to a family pet.  We all want a healthy, happy and well adjusted dog.  I believe very strongly that diet is the key.


Luv Dogz Ltd has been developed along the lines of Office Reality Ltd giving customers affordable choice on a variety of products.  The price displayed with the product is the price delivered. No extras to add on when you get to the checkout. We are primarily selling Luv Dogz Super Premium dog food and the range covers Working, Grain Free and up to 50% Meat Content from Puppy to Senior, Toy Breeds to Large Breeds.

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In recent years I have been interested in the plight of dogs and other animals around the world.Some charities have made a big difference to the lives of animals and we have tried to sponsor their efforts.  Luv Dogz Ltd has the opportunity to donate £1.00 per transaction to one out of five Charities.  You decide which charity you want your £1 to go to at the checkout which is included in the price of our products.  It’s a no nonsense donation of £1 cash for each charity to spend on what they need.  We will keep you updated on the amount of donations and any up to date news from the charities themselves regarding their activities.

Luv Dogz Ltd is a family run business situated on the border of Devon and Somerset.  We are just off Junction 26 on the M5 about 8 miles south of Taunton. We welcome local customers who want to collect their dog food at a discounted rate.

Helen Seddon